HAXS comes from the word ‘hacks’ — like a cheat code for unbeatable results. I first heard it in 2021 at Winton Raceway, when a mate pointed at a car flying through the sweeper and said, ‘That’s HAXS.’ From that moment, I knew I wanted the name for my own brand — I just didn’t know what that brand was yet.

At first, the idea was simple: sell car care products. But I wasn’t comfortable pushing something I didn’t fully understand. So instead, I went all in. For the next three years, I became a full-time detailer, testing products, working on cars every day, and building up real experience.

Now, with a studio at HAXS HQ and products I believe in, this is what HAXS has grown into. It’s not just a name anymore — it’s everything I’ve built from the ground up.